This past week Cory Bergman wrote an interesting article for Poynter on how journalism will be disrupted by mobile – “the second tidal wave of change” after the Internet. He posits that “news organizations must adopt a ‘mobile first’ mindset” but are mistakenly relying on a “mobile, too” approach.

Track180′s own Editor-in-Chief Ken Sands wrote a piece that takes a look at the history of medium change that the industry has faced. In it he cites a blog post by Jay Rosen whose words reflect the pitfalls implicit in Mr. Bergman’s article, stating that the “original sin” of news organizations in transitioning to the digital format was “re-purposing the old platform’s material” to fit it.

A failure to adapt, or even worse, fighting against this “tidal wave”, will drastically hurt this industry’s ability to be of value to the public. As Ken points out:

“It took a decade before it was universally accepted that news on the web is best when it’s created specifically for that platform.”

With the speed at which technology is moving taking time to come around is not an option. More importantly these new mediums do not have to be a threat to a news organization’s way of business, but rather can greatly enhance it.

In his article Mr. Bergman keenly states “news needs to solve problems.” This tenet is the root of any business and will defy all change so long as it is allowed to. It should always be the driving force. In the case of the news industry this means informing people in the best possible way. Right now mobile creates a great opportunity to do just that, perhaps even the best possible way.

I just hope for the benefit of the rest of us journalists come to the same conclusion.